Clearly and Consistently Communicating

Multi- Stakeholder Partnerships Deeply Depend on Clear and Consistent Communication Between Partners:

Leaders often tire of constant communication. They think, I said that already, why do I need to say it again? Because, vision and strategy aren’t everyone else’s day jobs. This is all the more true in a multi-stakeholder collaboration where the partners have lots of other things and priorities they have to juggle. In this post, you will learn how an effective Partnership Engagement System can provide a constant stream of content shareable stories and an example of impact that partners can reference and share among themselves and in their individual networks while reinforcing priorities and messaging from leadership.

In partnerships, you simply cannot over-communicate. Harvard did a study that indicated if you wanted to get someone to take a specific action, it required over four touches (letter, email, phone call, meeting) if they had prior knowledge of the action you wanted them to take (e.g., buy a product, send in a survey, etc.). If they had no prior knowledge, it took over a dozen. Most partnerships exist to raise awareness about a neglected or underserved issue and/or to encourage people to take an action or change a behavior, that means, most partnerships live in the world of over a dozen touches. 

Want to know the ‘‘How To’’ of clearly and consistently communicating and how setting up a Backbone Partnership Engagement Center can help? Interested in knowing about the other 26 practices of our Partnership Engagement System? Then read the full article HERE.

That’s not all! Are you looking to build an expansive multi-sector partnership? Do you have an idea, but aren't sure how to execute or communicate to potential partners? CollaborateUp wants to help make your co-creation a realityCollaborateUp Academy presents the opportunity for action-oriented social entrepreneurs & intrapreneurs like you to come together and develop the skills needed to tackle the world's most complex challenges. You or your colleagues can attend an upcoming Academy in February 2018 on to engage with other collaborators and build your network right here in Washington, D.C.! Visit our website and register today!

 

 

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